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15 November 1919. An original page plate from renowned cheeky publication “La Vie Parisienne”

 I fell absolutely in love with this 102 year old L’Oréal advertisement with original logo. Captioned “even when sleeping, don't see a white hair”.

I was surprised to find a full page advertisement targeted at women inside what was essentially the first “lads mag” of its time.

Published between 1863 and 1970 with heavy influences of the Art Deco movement, this weekly released magazine was one of the first of its kind.

Having been strongly advised to avoid the publication, and having been banned in several countries, It became increasingly popular with American soldiers during the war.

Measurements - 35cm by 27cm

Price - £85 plus postage. Bespoke framing options available upon enquiry.

1919 Loreal Original La Vie Parisienne Advertisement

  • 35cm by 27cm

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